A 70% discount on Nutella in French supermarkets has sent shoppers into a frenzy, with fights breaking out between customers.
According to The Local, police were reportedly called to a store in Ostrikourt, northern France because of the clashes.
A Twitter user uploaded footage of the consumerist chaos, saying "Seriously??!!All this is for Nutella?!"
"They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand. It was horrible," a customer at the Rive-de-Gier supermarket in central France told Le Progres newspaper.
The Daily Star quoted a shop employee as saying, "Some customers came the night before the promotions to stash the Nutella pots in other places, and thus prevent others from taking them."
Twitter users have been quick to react to the news, questioning whether Nutella was worth fighting over.
Seeing people fighting in all the French markets for a pot of #Nutella on sale says a lot about the state of our current society.It is stupidity that we are guided by the reign of individualism.Freedom — Equality — Fraternity?
Hallucinating!!It's still not a product of first necessity!Even in Poland in the 80's, people who were on ration tickets did not behave like that!
The thing is not for the Nutella but for the discount, It had happened the same in the West Indies for chicken or Burgers in the Philippines
Some seemed to have understood what was it all about.
We are the Nutella Nation
The French are reportedly well known Nutella-lovers as they consume some 100 million jars a year.