The notion of Galentine's Day was first introduced in 2010 on the television show Parks and Recreation by the character Leslie Knope, played by US actress Amy Poehler.
It has been marked yearly ever since mostly in the western culture, with mentions surfacing online right before Valentine's Day.
"Every February 13, my lady friends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style."
Female users, their supporters and businesses — it is another opportunity to push sales after all — took to online platforms to "celebrate ladies celebrating ladies."
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