Sugar Loving Brits Feel 'Punished' by New Soft Drinks Tax

10:13 GMT, 6 April 2018

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"If I wanted sweeteners in my Ribena I would buy the sugar free version." As the soft drinks industry levy comes into effect in Britain on April 6, both advocates and opponents of the new government measure continue spilling their thoughts on the best and the worst things about the 'sugar tax.'

Sputnik

In its fight against obesity and child obesity, the UK government introduced the new tax to "to encourage companies to reformulate their soft drinks."

In effect, companies will need to pay 24p per liter of drink if it contains 8 grams of sugar per 100 milliliters and 18p per liter of drink if it contains between 5 — 8 grams of sugar per 100 milliliters.

A note stating changes to soft drinks offering in one of London's cinemas.

In protest to the new levy, Brits took to social media to express their 'customer dissatisfaction.'

Other, however, were eager to remind the online community about the dangers of obesity and omnipresent sugar.