In the old days — before reality TV — footballers' wives were meek and dowdy matrons who were almost invisible except on the biggest occasions.
But then came Victoria Beckham, Cheryl Cole and Coleen Rooney — wives of England stars David, Ashley and Wayne respectively.
So when the FIFA World Cup kicks off on June 14 the names of the wives and girlfriends (WAGs) of players like Cristiano Ronaldo, Lionel Messi and Jamie Vardy trip off the tongue almost as easily as the players themselves.
Ronaldo Switched From Russian to Spanish Model
Ronaldo, whose Real Madrid team will be hoping to win the Champions' League Final against Liverpool later this month, is currently dating 22-year-old Spanish model Georgina Rodriguez.
The former Manchester United star dated Russian model Irina Shayk for nearly five years until January 2015.
His Real Madrid team-mate Messi, 30, married his 29-year-old girlfriend Antonella Roccuzzo in their native Argentina last summer.
The wedding was attended by Manchester City star Sergio Aguero and his girlfriend Karina, Spanish international Cesc Fabregas and his fiancee Daniella Seeman, and former Barcelona striker Samuel Eto'o, who is now plying his trade in Turkey.
England Team Has Army of WAGs
The UK media is one of the most celebrity-obsessed in the world and the England team possesses a clutch of high-profile WAGs.
Liverpool midfielder Alex Oxlade-Chamberlain is in a relationship with Perrie Edwards, a singer with the girl-band Little Mix.
Tottenham star Dele Alli is currently "walking out" with stunning model Ruby Mae, 23, while Manchester City's Raheem Sterling has a son, Thiago, with former shop worker Paige Milian, who has 32,000 followers on Instagram.
The hosts, Russia, have plenty of WAGs of their own.
Russian Beauties
They include Katerina Akinfeev, whose husband Igor is the national team's goalkeeper, and Anastasia Kostenko, the runner-up in theMiss Russia beauty pageant, who married Lokomotiv Moscow midfielder Dmitry in January.