Chinese Firm Loses Millions After France's World Cup Victory

France's triumph will cost up to 29 million yuan in refunds to Vatti, a Chinese company which makes electric ovens and gas stoves which has launched a venturous marketing campaign ahead of the tournament
Sputnik

In May, Vatti, a Guangdong-based kitchen appliance maker and an official sponsor of Les Bleus, promised a full refund to those who bought its set of "championship products" during the promotional period, from June 1 to July 3, should France win the 2018 World Cup. The full set, which costs up to 4,999 yuan (nearly $750), includes a gas cooktop, extractor hood and water heater.

However, Vatti's top management have apparently prepared for the worst-case scenario. On Monday, shortly after France won the World Cup, Vatti posted a banner on its website, congratulating the team and launching the refunding process.

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"If the team does indeed win, the refunds will amount to a considerable sum, but it will be well within our annual marketing budget — and it won't have a material impact on our results," Vatti spokesman Wang Zhaozhao said, as quoted by the South China Morning Post (SCMP).

France Become World Cup 2018 Champions After Defeating Croatia 4-2

While total losses from reimbursements would stand at nearly 79 million yuan (over $11.5 million), the company said it would refund the 29 million yuan ($4.3 million)of online sales made during the promotional period, while regional distributors would have to refund the remaining 50 million.

France claimed its second World Cup title on Sunday, beating Croatia 4-2.

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