Scarlett is a style and travel blogger and “trained journalist” uploaded a photo sponsored by the Listerine mouthwash, showing her enjoying a “perfect morning” on a bad surrounded by the air balloons with a cup of tea and pancakes. However, eagle-eyed Instagram users were quick to point out that the “bottomless cup of tea” was, in fact, empty and fake, as well as the pancakes turned out to be a pile of tortillas.
London, who has 46,000 followers, received thousands of comments on the social media, including abusive and threatening. The commentators accused London of creating a “perfect image of perfect lives” which is empty and devastating. Scarlett told in her interview for iNews that she received threats and allegations that her content was “damaging and harmful to young people”.
London’s post went viral on Twitter as well, drawing the attention of the users who called Instagram “a lie factory” Blogger was criticized by TV and theatre actress Amanda Abbington and British actor Joel Heyman.
London responded to criticism by asking to consider the person behind the Instagram profile and to think how offensive comments can affect one’s mental wellbeing. She also added that she wasn’t trying to create a perfect image but wanted to show how one can enjoy their life even with the digestive problem – IBS – Scarlet suffers from.
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However, she apologized to anyone who felt offended by her photo. “I am a strong 24-year-old woman who has experienced bullying in the past,” London said. “I am and will be okay after this hideous experience. But another young girl or guy as the subject of a targeted hate campaign might not be okay. Please remember at the center of every viral storm is a human being.”