Etam has 102 years of history; the company opened its first stocking store over a century ago in Berlin and has since made its way to the most prominent runways of the fashion world and world fame.
Each item of lingerie reflects the latest fashion trends and embodies the refined sexuality that comprises the true French style of Etam.
Being a Frenchwoman means appreciating freedom, looking fashionable and sexy, as well as looking at life with optimism.
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Etam models strut during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model presents Etam lingerie during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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US singer Belcalis Marlenis Almanzar aka Cardi B performs as models present creations by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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French actor Vincent Cassel (2nd R), his wife French model Tina Kunakey Cassel (C) and French actor Gilles Lellouche look on prior to the Etam Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Anne-Christine Poujoulat
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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Models present creations by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model takes pictures as she gets ready backstage prior to the Etam Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Anne-Christine Poujoulat
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model looks on as she gets ready backstage prior to the Etam Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Anne-Christine Poujoulat
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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A model presents a creation by Etam during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard
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US singer Belcalis Marlenis Almanzar aka Cardi B and models aknowledges the audience at the end of the Etam Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 25, 2018.
© AFP 2023 / Alain Jocard