The comedian spoke with Morgan and co-host Susanna Reid about his forthcoming family-friendly stand-up tour meant to teach kids how to be funny. Pies were brought out as an example of slapstick humor, a comedic style that is based on exaggerated physical acts.
And then, just as Hill offered instructions on how to make a proper personalized cream pie, madness broke out during the show's live broadcast.
A host of netizens, including "Captain America" actor Chris Evans, were shocked and ticked off by Morgan's questionable suggestion, and many enjoyed the sight of the controversial presenter getting pied.
Hill's mention of English actor Ross Kemp was in reference to an earlier segment of the Wednesday broadcast, in which the 54-year-old London native appeared on the show wearing a baby sling. Kemp previously told Morgan that wearing a carrier "makes you more of a man because it shows you care."