The hashtag #Sub2Pewds — his fans' weapon of choice against the Indian channel — has gone beyond the Net, with crowds of Estonian fanboys taking to the streets of Tallinn for a "Save PewDiePie" parade.
A video on Twitter showed a hundred teenagers walk across Tallinn toward the city square, chanting the name of their hero and carrying banners reading "Sub 2 Pewds".
In another short clip, the demonstrators can be heard playing "B*tch Lasagna", PewDiePie's viral diss on T-Series.
The Swedish vlogger appeared to be impressed with this display of support. "The Baltic states are by our side," he tweeted.
Kjellberg has the most-subscribed YouTube channel of all time, with nearly 87,495,000 subscribers as of the time of publication. His supremacy, however, has recently been challenged by Indian channel T-Series; Pewds is currently boasting a 37,000 margin in the subscriber count, but fans are afraid that he will soon lose be dethroned as T-Series briefly climbed to the top spot last week.