iTunes' Instagram and Facebook accounts have been wiped clean amid reports that Apple is due to kill off the app later on Monday.
The accounts, from where all pictures, posts and videos were removed, were subsequently redirected to the official Apple TV pages for both services respectively.
iTunes’ Twitter page is still up, with the latest post dating back to 25 May.
READ MORE: Apple, WhatsApp and Others Slam GCHQ Encrypted Chat Eavesdropping Proposals
The developments come after Bloomberg reported last week that a decision to phase out iTunes may be announced at Apple's Worldwide Developers Conference, scheduled for 3 June.
Earlier, app developer Steve Troughton-Smith claimed that he is “fairly confident based on evidence” he doesn’t wish to make public at this point that “Apple is planning new Music, Podcasts, perhaps even Books, apps for macOS, to join the new TV app”.
“And yes, this means the much-discussed and long-awaited break-up of iTunes. Finally!” he added.
Troughton-Smith was echoed by specialist tech site 9to5Mac, which argued that iTunes will be split into four apps, including Music, Podcasts, TV and Books.
Since then, the app has been expanded significantly to include movies and other digital content.
On the other hand, iTunes has been widely criticised for being bulky and over-complicated, with many also scolding the app for having a confusing iPhone syncing process.