A brand new female tournament in Russia, dubbed "The Booty Slapping Championships", has dealt a low blow to social media users, who were left glued to their screens after a fresh video of perhaps the weirdest, yet most captivating, contest emerged online.
Basically, the bum-themed event, which was held for the very first time at the annual Yashankin Cup bodybuilding competition in Moscow, involves stunning fitness junkies spanking each other and trying to knock the oponent off balance.
The tournament is believed to have been inspired by the "Male Slap Contest", which pits men against each other in a slap-for-slap match until one of them submits in the Siberian city of Krasnoyarsk in March.
But unlike the brutal male version, the female "sport" seeks to avoid causing any serious injury to one's opponent.
The cheeky competition has set off a hurricane of reactions on social media, spawning a bunch of jokes...
...tonnes of spot-on gifs...
...and most certainly loads of gentlemanly compliments: