Jeff Adams didn’t expect to become an Internet sensation when he attended Game 5 of the World Series between the Washington Nationals and Houston Astros. But during the second inning, all eyes were on him after the Astros batter hit a fastball, which soared up and then came down right at Adams, who was holding two cans of beer. What would most of us have done - dodged, dropped one beer in order to catch the ball, or perhaps hit the ball with one of the cans? Well, not Jeff Adams… he clung to his beers and bravely put his chest in front of the ball without spilling a single drop of his beloved beverage.
Can there be a better commercial for a product? Bud’s marketing experts couldn’t miss such an opportunity and rushed to find the man.
After finding Adams, the company awarded him with tickets to Game 6 of the World Series and even made a T-shirt with him.
Later, the beer maker even came up with a funny commercial.
In an interview with Fox 5 DC, Adams confessed that he learned the trick from his baseball coach when he was little and taunted the rival team Houston Astros, saying they “don’t hit hard”. For reference, the speed of a ball hit by a bat can reach up to 110 miles per hour (177 kilometres per hour).
Game 5 of World Series was no less exciting, with two Instagram models exposing their chests to promote breast cancer awareness.