Netizens have turned Canadian R&B star The Weeknd into a meme after he showed up at the 2020 American Music Awards (AMA) in Los Angeles on Sunday, wearing a full-face bandage in addition to his red suit and black gloves.
Many Twitter users, of course, were already in the know that it was part of The Weeknd's makeup aesthetic pertaining to his newest album "After Hours".
As he himself explained during a previous interview with GQ, he wrote the album from the perspective of "a character losing his mind in Vegas".
"I kept thinking about his style and how I felt he would be the right person to execute the vision. I wanted to see him on screen more", the R&B star said.
Still, some Twitter users were perplexed when they saw The Weekend accepting an American Music Award for favourite soul/R&B album on Sunday night, suggesting that he "needs a medic".
Others praised the rap star's live performance at the AMA event, with one netizen noting "say what you want about The Weeknd, but the dude knows how to write a bop".
Some insisted that The Weeknd looked like a mummy during Sunday's performance.
The Canadian rap star won two more AMAs including for favourite soul/R&B male artist and favourite soul/R&B song for "Heartless".