27 February marks International Polar Bear Day, set up by Polar Bears International, a non-profit conservation organisation.
According to the organisation, the day coincides with the season when mother bears and their cubs are in their dens, which provide critical help for the newborn bears.
Polar Bears International intends to launch a campaign aiming to protect polar bear dens to make sure bear cubs are safe.
Sputnik welcomes you to check out our latest photo gallery to have a look at these spectacular creatures.