Tesla founder Elon Musk has changed his official title to "technoking", prompting an avalanche of comments on social media. Naturally, many netizens were just puzzled by the decision or considered it a childish game, while others appreciated the joke.
I love that one of the richest men in the world is such a troll. This is hilarious, go @elonmusk!
Meanwhile, some rushed to create memes, featuring the new "royal".
At the same time, others believed it to be part of some elaborate plan by Musk, who has boosted the cryptocurrency market several times by simply posting memes on Twitter.