MSCHF, a Brooklyn-based brand that in 2019 released a version of Nike sneakers filled with holy water called “Jesus Shoes,” is now preparing to roll out a more sinister kind of footwear.
The so-called "Satan Shoes," produced by the company in collaboration with the American rapper Lil Nas X, are already being touted on social media. They seem to be a modification of Nike's Air Max '97 sneakers with a "drop of human blood" incorporated in their design.
The sneakers’ price – $1,018 – appears to be a reference to a verse from the Gospel of Luke 10:18, that mentions Satan "fall like lightning from heaven."
The new footwear will be released on 29 March and only 666 pairs will go on sale.
The announcement has polarised netizens, with some questioning the sneakers’ design.