Artistic gymnastics, track and field events, surfing, skateboarding, swimming, volleyball, fencing...women are doing themselves proud in Tokyo in all of these sports.
In the era of social media, they are engaging with their fans, often by posting striking photos.
Check out Sputnik's gallery to see this year's Olympic beauties.
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Russian BMX freestyle cyclist Elizaveta Posadskikh.
© Sputnik / Vladimir Astapkovich
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Latvian duo Tina Graudina and Anastasija Kravcenoka react after defeating the Russian team in the 1/8 beach volleyball event.
© Sputnik / Vladimir Pesnya
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Peru's Daniela Macias returns a shot to Estonia's Kristin Kuuba in a women's singles badminton group stage match.
© AFP 2023 / Alexander Nemenov
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Surfer Caroline Marks of the United States in action during Women's Shortboard - Round 1 event at Tsurigasaki Surfing Beach.
© REUTERS / Lisi Niesner
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China's Yang Qian celebrates on the podium between Russia's Anastasiia Galashina (L) and Switzerland's Nina Christen after winning the women's 10m air rifle final.
© AFP 2023 / Tauseef Mustafa
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US' forward Alex Morgan celebrates after scoring the fifth goal during the women's group G first round football match between New Zealand and US at the Saitama Stadium in Saitama.
© AFP 2023 / Ayaka Naito
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Gold medallist sailor Anne-Marie Rindom of Denmark celebrates on the podium.
© REUTERS / Carlos Barria
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Sofia Pozdnyakova of Russia after battling Sofya Velikaya at the women's sabre fencing finals.
© Sputnik / Ramil Sitdikov
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Canadian weightlifter Kristel Ngarlem performs in the women's 76kg category.
© REUTERS / Edgard Garrido
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Israel's Avishag Semberg after defeating Turkey's Rukiye Yıldırım to win a bronze medal in the women's 49kg taekwondo category.
© AP Photo / Themba Hadebe
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South Africa's Tatjana Schoenmaker in the semi-final of the women's 200m breaststroke.
© AFP 2023 / Jonathan Nackstrand
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Vitalina Batsarashkina of Russia reacts after winning the 25m pistol event.
© Sputnik / Vladimir Pesnya
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Zehra Gunes of Turkey celebrates with teammates after defeating the Chinese team in women's volleyball.
© REUTERS / Carlos Garcia Rawlins