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Jordan Peterson has retweeted a post by American conservative journalist Andy Ngo, who shared an article about the new guidelines for "Infant Feeding and Lactation-Related Language and Gender" set by the Academy of Breastfeeding Medicine.
The worldwide organisation of doctors has called for the use of "gender-inclusive" language, such as "chestfeeding", "parent's milk", and "human milk feeding" in their new guidelines.
Peterson, an outspoken critic of forced gender-neutral pronouns, reacted to the news with four words: "gender-diverse lactating persons".
His reaction to the ABM's new policy has stirred up a firestorm on social media, with many pointing out that the academy's own name goes against its updated guidelines.
Others suggested things could get even more "woke":
Actress Kirstie Alley blasted the guidelines too, saying that she's "tired of the degrading and nullifying of women and their abilities".
In a statement drafted by eight doctors, the ABM declared that since "language has power", they will dissociate breastfeeding from motherhood.
The academy "recognizes that not all people who give birth and lactate identify as female, and that some of these individuals identify as neither female nor male". To that end, mothers will now be "lactating persons", breastfeeding will be "chestfeeding", and nursing infants will be "human milk-feeding individuals".
Back in June, US President Joe Biden's administration referred to "birthing people" instead of "mothers" in the 2022 White House fiscal year budget proposal, drawing much backlash from conservatives.
"The United States has the highest maternal mortality rate among developed nations, with an unacceptably high mortality rate for Black, American Indian/Alaska Native, and other women of color. To help end this high rate of maternal mortality and race-based disparities in outcomes among birthing people", the budget proposal read.