British Prime Minister Boris Johnson mocked his own post-COVID-19 'Build Back Better' slogan in a series of bizarre Twitter videos promoting British products.
BoJo posted the first video from what looked like his hotel room at the Conservative Party conference in Manchester on Sunday night.
The prime minister raises a pint of traditional English ale — in a classic mug-type glass — and says: "Build back bitter!" before taking a sip.
In the second, posted on Monday evening, he unwraps an equally traditional British meal of battered fish and proper chunky chips before declaring: "Build back batter!"
For Breakfast on Tuesday BoJo had toast... with "build back butter!"
On Sunday morning Johnson and his Home Secretary, Priti Patel, visited a youth centre in the northwestern metropolis, where they made cakes while wearing aprons displaying the slogan "Bake Back Better".
The Tory government's slogan for a purported post-pandemic economic recovery has proved popular with politicians overseas. US President Joe Biden pinched it for his $3.5-trillion infrastructure plan, while Canadian PM Justin Trudeau used it as a campaign slogan in a recent general election.