Oswiecim is looking for new residents, with the town authorities luring potential new citizens with "many advantages and development opportunities", "calmer life" and new good jobs, according to Business Insider.
The city government has launched a massive promotional campaign to encourage new people to come to the Polish town, with around ten billboards touting the local housing, cultural and employment advantages erected at four inbound roads.
According to municipality spokesperson Katarzyna Kwiecien, the campaign aims to persuade people "to take advantage of the rich offer and bind life with our city".
"Why is it worth living in Oswiecim? Because it is a dynamically changing city. It has many advantages and development opportunities", says city mayor Janusz Chwierut. "Everywhere is close to us. Life is calmer, more comfortable and interesting."
Chwierut, who has been the mayor of Oswiecim since 2014, has touted the developments in the city's infrastructure, tourist attractions and climate goals like combating smog. According to Gazeta Krakowska, the mayor sees Oswiecim as "a city that will be good to live in" and will make its residents "proud".
The city is notorious for being the site of one of the most dismal World War II-era death camps - the Auschwitz concentration camp. At least 1.1 million people sent to the camp between 1940 and 1945 died.