FNC Entertainment dropped the MV 'Do It Like This' for their boy group brand P1Harmony on January 3.
Hip-hop vibes spiced with the perfect visuals of a rookie, and bold members Keeho, Theo, Jiung, Intak, Soul, and Jongseob claim their place among the most popular K-pop industry brands of their generation, according to press statements.
The music video for the new song was filmed at multiple locations in Los Angeles, California, and the album 'Disharmony: Find Out' is now the latest chapter in the 'DIsharmony' content campaign, starting with the debut mini-album, 'Disharmony : Stand Out', in October 2020 and following 'Disharmony : Break Out' in 2021.
After their debut the branded entertainment group immediately caught the attention of K-pop fans for big-ticket visuals. In 2021, members were invited to perform at the Korean Cultural Center in Los Angeles (KCCLA) and were a part of a program for 'Korean Day at Balboa Park' in San Diego, California.
The fandom for the P1Harmony brand will be named P1ece, and representatives of the consumer-facing branch are reported to be excited for what is described as their 'beloved idols' and the accompanying new release of content.