The Oscar-winning actress announced on her Instagram page that, from 22 January to 22 July, on the occasion of the anniversary of the landmark Roe v. Wade Supreme Court ruling to protect a woman's right to an abortion, every $25 from the sale of a new candle will go to the American Civil Liberties Union's reproductive freedom project.
To debut the "Hands Off My Vagina" candle, Paltrow said: "The word 'vagina' holds a lot of power. And yet, there is a recurring need to say: Hands off. Hands off our vaginas in any context where they're not invited. Your reproductive organs; your choice".
The $75 candle, according to marketing promo on the website, features notes of coconut milk and Damascena roses mixed with raw vanilla, hinoki cypress, and hints of toasted cacao "for added depth and sensuality".
This is not the first vagina-themed candle offered for sale by Goop, a company launched by the actress that is reportedly dedicated to wellness and lifestyle.
The Goop candles, including the original "This Smells Like My Vagina", "This Smells Like My Orgasm", and "This Smells Like My Prenup" are loved by Hollywood stars, for example, Elton John and Kim Kardashian, to whom Paltrow gifted a personalised version of the candle after the former's divorce from Kanye West.