"Hyundai Motor Company today announced that it is entering the online community-based Non-Fungible Token (NFT) market in collaboration with the Meta Kongz NFT brand," the company said in a press release.
Meta Kongz is a NFT project based on PFP (profile picture).
The community will include a website and channels on Discord and Twitter. Hyundai NFT's Discord and Twitter channels opened on 15 April, with the official NFT website scheduled to launch in May.
The company made a short film introducing its NFT universe "Metamobility Universe" and will release a limited edition of 30 NFTs on 20 April to commemorate the film's release. Hyundai NFT projects will continue throughout the year.
NFT is a non-fungible token, or a virtual digital unit, in the blockchain network that cannot be exchanged for another. It is a unique digital certificate that gives exclusive rights to rare digital goods, such as art, music, in-game items and videos.
Hyundai Motor Company was established in 1967 and has been part of the Hyundai Kia Automotive Group since 1999. The headquarters is located in Seoul. The company is the largest car manufacturer in South Korea and the fourth in the world; it produces cars, trucks and buses.