Nigerian authorities will ban the use of foreign models and voice-over artists in advertisements produced in the country from October.
According to the director general of the Advertising Regulatory Council of Nigeria, Olalekan Fadolapo, current ad campaigns featuring foreign models are allowed to run full term, but the regulator won't approve new such ads in the future.
"Subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel," he stressed.