In a video interview with a US tabloid during a visit to one of Ye's ateliers, the cameraman asked him if he was going to run for president, and the rapper replied with a simple "Yes." The video tour amply showcased merch for his Ye24 campaign.
“This is Milo [Yiannopoulos, a US media personality famous for his right-wing opinions] right here, working on the campaign,” Ye said.
In recent months Ye has provoked several large scandals with his controversial opinions, including on the BLM movement. In October, the rapper lost several business deals, including with sportswear giant Adidas, financial ties to JP Morgan Chase and the relationship with his talent agency after his comments that many considered to be anti-Semitic went viral.