"We believe that cause-based advertising can facilitate public conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks," the company tweeted.
Twitter also plans to align its advertising policy with the one followed by US television and other mass media services, the message read.
The ban has been in place sine 2019, prohibiting the promotion of political content on the platform.
Elon Musk gestures as he speaks during a press conference at SpaceX's Starbase facility near Boca Chica Village in South Texas, on February 10, 2022.
© AFP 2023 / JIM WATSON
The ad could also bring additional revenue to the company which is hampered by a small income. The issue became important after several major advertisers left Twitter as a reaction against Musk taking control of the social network last year, because they feared he would moderate content.
Musk, who has repeatedly stressed he is a champion of free speech, changed the strict moderation policy and revealed Twitter papers, suggesting that under the previous ownership, an inordinate amount of censorship had existed as well as possible links with authorities regarding the control of news flow on the network.