"Today's launch was aborted on ignition, so we're standing down," the company wrote on Twitter.
Rocket Lab specified that the launch had been canceled by an automatic system.
"My bet is a tricky pressure transducer. The team will sort it quickly," the company's CEO, Peter Beck, said on social media, commenting on the issue.
Rocket Lab has a back-up window to launch the rocket within a week, but the date could change due to bad weather.
The Electron ultra-light carrier rocket was developed by Rocket Lab's New Zealand subsidiary. The parts for the rocket's Rutherford engines are printed on a 3D printer. Electron launches are carried out from New Zealand's North Island.