The NSPCC insists algorithms are already used by social networks such as Facebook, Instagram and Snapchat to target adverts at specific audiences as well as detect illegal content online. Now the charity wants the same techniques to be alert young children to potential grooming behaviour, alert moderators as well as police forces.
It is also urging the UK government to crackdown and act swiftly before more children fall victim to online grooming after a Freedom of Information request to police forces in England and Wales reported 1,316 offences since the introduction of the Sexual Communication with a Child law was introduced six months ago.
Social media giants Facebook, Instagram or Snapchat were found to be the most common methods used by groomers with girls aged 12 and 15 the most likely to be targeted by predators. The youngest victims were aged seven.
According to the NSPCC, however, not enough is still not being done to tackle the problem.
— NSPCC (@NSPCC) 29 January 2018