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New Name, Bigger Plans: Le Pen Announces Plan to 'Rebrand' National Front Party

Marine Le Pen, the leader of the National Front, intends to change the party's name as she sets sights on the country's next election.
Sputnik

Marine Le Pen announced the plan to "rebrand" during an interview on the "Le Grand Rendez-vous" program on the radio channel Europe 1. She said that this will help gain  more votes during the next presidential election in 2022.

Le Pen plans to propose a new name to members of the party for a vote at the party's congress next month, but there's still a possibility it might be rejected and the current title will be kept.

Despite the proposed change, the party is "absolutely" not changing its line on immigration, borders and security, Le Pen insisted. "We are not renouncing anything, we are starting a new chapter in our history," she added.

READ MORE: Leader of French Right-Wing FN Party Le Pen Urges to 'Overthrow EU From Within'

Le Pen explained that she plans to transform the National Front from a political opposition movement against the government to one that could win enough votes in the next election to actually govern the country.

French Court Confirms Exclusion of Founder Jean-Marie Le Pen from National Front
The leader of the right-wing National Front lost the presidential election to Emmanuel Macron in the second round in May 2017. She received 33,9% of the vote, while Macron — 66.1%. The party holds 7 out of 577 seats in the French National Assembly, and 17 out of 751 in the European Parliament.

Since Le Pen’s defeat, her party has been crippled by infighting, resulting in Florian Philippot, the party’s vice president, leaving.

A family feud is not helping the party's image either. Le Pen is locked in a bitter feud with her father, the party’s founder, Jean-Marie Le Pen, who was kicked out of the party in 2015 following anti-Semitic remarks about the Holocaust. He continues to criticize her from the sidelines.

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