New dating app, Toffee Dating, exclusively targets public school alumni, that's people who went to schools which often cost a lot of money to attend and to give the app it's "high end feel" it costs US$7 to download and a further US$7 per month.
Toffee Dating is apparently, "for people on the posher end of the spectrum", sparking a backlash on Twitter on one of Britain's favorite conversation topics, class.
"Users are asked to answer questions about the society events they attend (Henley or SW4), the sports they prefer (polo or rugby?) and how they divide their time between the town and country," creator Lydia Davis told London newspaper The Daily Telegraph.
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Dating websites have changed the way people meet, first emerging on the scene in 1995 when Match.com was welcomed on the Internet, to 2012 and Tinder took the dating scene by storm.
Tinder now has more than 50 million users and matches 12 million people every day and is responsible for a rise in interracial marriages, according to a new study published in 2017.
"The Strength of Absent Ties: Social Integration via Online Dating" suggests "when a society benefits from previously absent ties, social integration occurs rapidly, even if the number of partners met online is small.
"Our findings are consistent with the sharp increase in interracial marriages in the U.S. in the last two decades," the abstract states.
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Defending the backlash against Toffee Dating on Twitter, creator Lydia Davis told the Daily Mirror, "It's just another niche dating app."