Multimedia

Sneak Peek of USSR's Leading Children's Store

16:35 GMT, 9 June 2018
Sputnik

Starting June 1957, Soviet kids got their toys, clothes, presents and dreams from Children's World. Over the years malls under this brand popped up in many Soviet cities, but its first store in Moscow remained the flagship. It managed to survive the collapse of the USSR and a long-time renovation in the 2000s. Check out her gallery to view what the famed store used to look like in the USSR.

1 / 15
A Children's World saleswoman, showing dolls to shoppers in 1979.
© Sputnik / Vitaliy Saveliev
/
Go to the mediabank
2 / 15
Dzerzhinsky Square, where the flagship Children's World store was built, was named after the notorious head of two Soviet state security services, the Cheka and the OGPU. The children's store was next to a KGB building.
© Sputnik / Valeriy Shustov
/
Go to the mediabank
3 / 15
Kids playing in Children's World in 1986.
© Sputnik / U. Dima
/
Go to the mediabank
4 / 15
The shopping hall of the Children's World in Moscow, 1986.
© Sputnik / Aleksandr Nevezhin
/
Go to the mediabank
5 / 15
Kids viewing toys in Children's World, 1979.
© Sputnik / Vitaliy Saveliev
/
Go to the mediabank
6 / 15
Shoppers in Children's World flagship store in Moscow, 1973.
© Sputnik / Alexander Makarov
/
Go to the mediabank
7 / 15
Shoppers in a Children's World outlet in Tashkent (Uzbekistan Soviet Republic), 1974.
© Sputnik / Viktor Chernov
/
Go to the mediabank
8 / 15
The toy department of Children's World in Moscow, 1981.
© Sputnik / Vitaliy Saveliev
/
Go to the mediabank
9 / 15
Shopping in an outlet of the Children's World in Tashkent (Uzbekistan Soviet Republic), 1974.
© Sputnik / Viktor Chernov
/
Go to the mediabank
10 / 15
A boy trying on a new outfit in Children's World in Moscow in 1979.
© Sputnik / Vitaliy Saveliev
/
Go to the mediabank
11 / 15
Shoppers in a rush ahead of the 1988 New Year's Eve at Children's World in Moscow.
© Sputnik / Vladimir Fedorenko
/
Go to the mediabank
12 / 15
Shopping for baby clothes in Children's World in Moscow, 1989.
© Sputnik / Vladimir Akimov
/
Go to the mediabank
13 / 15
New Year's decorations on sale in Children's World in Moscow.
© Sputnik / Vladimir Vyatkin
/
Go to the mediabank
14 / 15
Shoppers in the toy department of Children's World in Moscow, 1982.
© Sputnik / S. Solovjev
/
Go to the mediabank
15 / 15
A girl peers through a window at Children's World in 1967.
© Sputnik / Galina Kiseleva
MultimediaPhotoUzbekistanTashkentRussiaMoscowchildrenshoppingtoysSoviet-era monumentsgalleryarchives
Discuss