Starting June 1957, Soviet kids got their toys, clothes, presents and dreams from Children's World. Over the years malls under this brand popped up in many Soviet cities, but its first store in Moscow remained the flagship. It managed to survive the collapse of the USSR and a long-time renovation in the 2000s. Check out her gallery to view what the famed store used to look like in the USSR.
© Sputnik / Vitaliy Saveliev / Go to the mediabankA Children's World saleswoman, showing dolls to shoppers in 1979.
A Children's World saleswoman, showing dolls to shoppers in 1979.
© Sputnik / Valeriy Shustov / Go to the mediabankDzerzhinsky Square, where the flagship Children's World store was built, was named after the notorious head of two Soviet state security services, the Cheka and the OGPU. The children's store was next to a KGB building.
Dzerzhinsky Square, where the flagship Children's World store was built, was named after the notorious head of two Soviet state security services, the Cheka and the OGPU. The children's store was next to a KGB building.
Kids playing in Children's World in 1986.
© Sputnik / Aleksandr Nevezhin / Go to the mediabankThe shopping hall of the Children's World in Moscow, 1986.
The shopping hall of the Children's World in Moscow, 1986.
Kids viewing toys in Children's World, 1979.
© Sputnik / Alexander Makarov / Go to the mediabankShoppers in Children's World flagship store in Moscow, 1973.
Shoppers in Children's World flagship store in Moscow, 1973.
© Sputnik / Viktor Chernov / Go to the mediabankShoppers in a Children's World outlet in Tashkent (Uzbekistan Soviet Republic), 1974.
Shoppers in a Children's World outlet in Tashkent (Uzbekistan Soviet Republic), 1974.
© Sputnik / Vitaliy Saveliev / Go to the mediabankThe toy department of Children's World in Moscow, 1981.
The toy department of Children's World in Moscow, 1981.
© Sputnik / Viktor Chernov / Go to the mediabankShopping in an outlet of the Children's World in Tashkent (Uzbekistan Soviet Republic), 1974.
Shopping in an outlet of the Children's World in Tashkent (Uzbekistan Soviet Republic), 1974.
© Sputnik / Vitaliy Saveliev / Go to the mediabankA boy trying on a new outfit in Children's World in Moscow in 1979.
A boy trying on a new outfit in Children's World in Moscow in 1979.
© Sputnik / Vladimir Fedorenko / Go to the mediabankShoppers in a rush ahead of the 1988 New Year's Eve at Children's World in Moscow.
Shoppers in a rush ahead of the 1988 New Year's Eve at Children's World in Moscow.
© Sputnik / Vladimir Akimov / Go to the mediabankShopping for baby clothes in Children's World in Moscow, 1989.
Shopping for baby clothes in Children's World in Moscow, 1989.
© Sputnik / Vladimir Vyatkin / Go to the mediabankNew Year's decorations on sale in Children's World in Moscow.
New Year's decorations on sale in Children's World in Moscow.
© Sputnik / S. Solovjev / Go to the mediabankShoppers in the toy department of Children's World in Moscow, 1982.
Shoppers in the toy department of Children's World in Moscow, 1982.
© Sputnik / Galina KiselevaA girl peers through a window at Children's World in 1967.
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© Sputnik / Galina Kiseleva
A girl peers through a window at Children's World in 1967.