In a viral clip, accompanied by hashtag #slamminsalmon, which has racked up over 3.5 million impressions, a young woman wearing a bikini is seen chugging beer out of a dead fish.
Even though most of the liquid missed her mouth and spilled onto her cheeks and bikini, the lady apparently didn't enjoy the experience, concluding: "That was awful."
Some people, however, felt less enthusiastic about her innovative way of drinking beer, responding to the video with a barrage of sarcastic comments.
Others cheered on the woman, calling her a "savage" and even making playful online proposals.