The model poses topless, lying on a bed in a pair of sneakers and underwear. And much like the first promo-picture she posted online earlier this month, this snap quickly went viral, sparking a plethora of hilarious memes.
Some “dispatched” Kim into space, like a rocket, while others speculated on girlish thoughts, centering around a love for outfits, be it underwear or a nice pair of brand new shoes.
The star’s posterior couldn’t escape the limelight either: one user even came up with a recipe of a "Kardashian drink:"
One user recalled a few shots that popped up on the Internet back in 2007, from a home porn video, featuring Kim and Photoshopped the two images together.
The first published snap from the promotional campaign gained no less attention on social networks, with Kim featuring in a variety of roles. She has been likened to a knocked down video game character, a resident of a nursing home, a dropped toy and even a marathon participant.