In the new clip, which has already been viewed about 1.5 million times, Serena Williams appears naked in front of the camera, only covering her breasts with her hands and singing a version the Divinyls’ hit song "I Touch Myself."
According to the 23-time Grand Slam champ, this performance was dedicated to Breast Cancer Awareness Month, October 2018; she wanted to remind women to self-check regularly, although it wasn’t an easy act for her.
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“Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key — it saves so many lives. I just hope this helps to remind women of that,” she wrote on Instagram.
The video was recorded amid the I Touch Myself Project, for which Williams has teamed up with a bra manufacturer. It honors celebrated diva Chrissy Amphlett, who passed away from breast cancer.
The video has made a splash on Instagram and other social media outlets, leaving some netizens “almost in tears.”
Some were encouraged to share their stories.
And promised to touch themselves in response.
There were those who were surprised to know that Williams can dominate outside the tennis court.