The president sits at 259th place in the fresh Forbes ranking, while in 2015 he occupied the 121st spot. During this time, Trump’s personal wealth fell from $4.5 billion to $3.1 billion, according to the magazine.
Not only was his personal brand affecting his business, which mainly includes the development and management of real estate, but the commercial spaces that he owned were losing their worth and tenants due to the rise of e-commerce, Forbes said in a special investigation released on Tuesday.
In January, a poll by Morning Consult revealed that the global hotel chain bearing Trump’s name leads a list of the 30 most polarizing US commercial brand names.
READ MORE: After Two Years of Trump, Most of the World Hates America Even More — Pew Poll