An online page uploaded by Swim England in 2010 attracted media attention after it was revealed the website warned women with "flabby stomachs" against wearing bikinis.
The article also recommended women with a "boyish body" should try "push up cups and twisted bandeaux style" to "enhance cleavage," while "plus-sized" ladies were advised to "look for swimsuits in darker colors" due to their "overall minimizing effect."
Those females sporting a pear-shaped figure were informed by the article that their body shape "has often been the plague of women."
After the article was noticed and highlighted by a Gender Studies PhD student, Swim England removed the page and issues an apology via its Twitter page.
However, it didn't stop those angry and frustrated with the text from slamming the organization online.
Critics of the Swim England article had a taste of their own medicine when some commentators blasted them for "agonizing over something so trivial."