Priests in India's temple town of Kedarnath are rousing public sentiment for a boycott of the release of the eponymous film, which has one of the holiest shrines of Hindu faith.
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Sara Ali Khan and Sushant Singh Rajput, star in ‘Kedarnath’, which has evoked a strong reaction from the priests of the temple town who allege that the film promotes 'love jihad'.
"We will launch an agitation if the movie is not banned as we have been told that it hurts the Hindu religious sentiments by promoting ‘love jihad'," said Vinod Shukla, chairman, Kedar Sabha, an organization of the priests based in Kedarnath told the news agency PTI.
The movie was shot in the actual location of the Holy shrine two years ago. The film's story is set on the background of the flood calamity which struck the Kedarnath area in 2013.
The protests against the movie erupted after the teaser was released last week.