In compiling the rating, Forbes used their contracts with cosmetic and perfume brands and other advertising agreements to estimate their earnings.
The rating includes only models that receive most of their income from working in the modelling business, and not from filming movies or having other sources of income.
1 / 10
Model Kendall Jenner earned $22.5 million, partly, thanks to contracts with Estee Lauder, Adidas, and Calvin Klein.
© AP Photo / Invision/Evan Agostini
2 / 10
Second place on the list is occupied by US model Karlie Kloss ($13 million). 2018 was the best in her ten-year career as Kloss managed to make lucrative deals with Swarovski, Adidas, and Estee Lauder.
© AFP 2023 / Loic Venance
3 / 10
Model Chrissy Teigen shares third place in the ranking ($11.5 million) with model Rosie Huntington-Whiteley.
In 2018, she released her own line of dishes, a second cookbook, and became the host of the leading television show Lip Sync Battle.
In 2018, she released her own line of dishes, a second cookbook, and became the host of the leading television show Lip Sync Battle.
© AP Photo / Invision/Chris Pizzello
4 / 10
Model Rosie Huntington-Whiteley shares third place in the ranking ($11.5 million) with model Chrissy Teigen. In addition to advertising campaigns, she launched her own beauty site Rose Inc.
© AP Photo / Joel Ryan
5 / 10
Brazilian model Gisele Bundchen occupies the fifth spot of the rating along with Cara Delevingne.
In 2018, she earned $10 million and published a book about her life called “Lessons”.
In 2018, she earned $10 million and published a book about her life called “Lessons”.
© AFP 2023 / Angela Weiss
6 / 10
Cara Delevingne who also earned $10 million, shares fifth place on the rating with Bundchen.
She returned to the rating due to deals with Douglas Cosmetics, Rimmel, Tag Heuer, and Dior Beauty.
She returned to the rating due to deals with Douglas Cosmetics, Rimmel, Tag Heuer, and Dior Beauty.
© AP Photo / Joel Ryan
7 / 10
Seventh place is occupied by Model Gigi Hadid ($9.5 million).
She is the face of the Reebok brand and also created her own collections with Maybelline, Messika, and Vogue glasses.
She is the face of the Reebok brand and also created her own collections with Maybelline, Messika, and Vogue glasses.
© AP Photo / Evan Agostini
8 / 10
Bella Hadid, the 22-year-old American model is the youngest on the Forbes list. In 2018, she earned $8.5 million. She is the face of Dior cosmetics, as well as Bulgari and Tag Heuer brands.
© AFP 2023 / Angela Weiss
9 / 10
Puerto Rican model Joan Smalls earned $8.5 million in 2018, thanks to shooting for Estee Lauder and Moschino.
© AFP 2023 / Alberto Pizzoli