Amazon founder Jeff Bezos, and his wife, novelist MacKenzie Bezos, made a surprise announcement on Wednesday that they would split after 25 years together.
The two said in a statement that they have had a "great life together as a married couple" and still have "wonderful futures ahead, as parents, friends, partners in ventures and projects, and as individuals pursuing ventures and adventures".
The news splashed across the headlines in the US and elsewhere, with some praising the announcement for its incredibly heart-warming wording.
Bezos' splitting up has triggered all kinds of Amazon-related jokes.
Now that MacKenzie, 48, is back on the market, some think that coming on to her could turn out to be a lucrative endeavour. The 25-year-old American football player Todd Gurley II was among the first to contemplate a move.
Another question is, what should Jeff Bezos do next, and what would his next date be like?
One user joked that the looming $137 billion divorce should be called Alexit, after Amazon's virtual assistant Alexa.
Amazon came under fire last year for its perceived anti-union practices. A leaked training video the company had allegedly sent to its team leaders suggests that Amazon cracked down on labour union activity among its employees…
But in the end, no news in the United States nowadays can do without Donald Trump.