In a desperate bid to win his title of YouTube King back, PewDiePie, whose real name is Felix Kjellberg, uploaded a new video to his channel, titled "Big Announcement: New Show!", in which he, as is his wont, reviewed a score or two of short clips.
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The video, which was posted on 26 March, has already been viewed over 2.6 million times, with people probably dying to know what the new show will be about. Although, in the very clip, Pewds, who filmed it in Japan, seemed to not make any "big announcements" — only meme reviews and merch advertising.
The EU has, however, said that "parody" was an exemption to the rule, which implies that most memes and short viral video clips will not be covered by the legislation.
Many on social media suggested that the legislation's passing was the main reason why Felix had arrived in Japan to film his new video:
Earlier this week, PewDiePie starred in a music video, made and published by Maltese music producer and YouTuber known as Grandayy, which dissed the EU Directive on Copyright in the Digital Single Market. Felix was not the only social media personality to make a cameo appearance in the video, as he was joined by fellow YouTubers – Jacksepticeye and Roomie.