Big in Japan: PewDiePie Posts 'Big Announcement' VIDEO Amid New EU Copyright Law

© AFP 2023 / John Lamparski / GETTY IMAGES NORTH AMERICA PewDiePie signs copies of his new book "This Book Loves You" at Barnes & Noble Union Square on October 29, 2015 in New York City
PewDiePie signs copies of his new book This Book Loves You at Barnes & Noble Union Square on October 29, 2015 in New York City - Sputnik International
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Indian music label T-Series has once again deprived PewDiePie of his title as the most subscribed YouTuber. At the time of the publication, the gap between the two channels had grown to almost 8,000 subscribers.

In a desperate bid to win his title of YouTube King back, PewDiePie, whose real name is Felix Kjellberg, uploaded a new video to his channel, titled "Big Announcement: New Show!", in which he, as is his wont, reviewed a score or two of short clips.

READ MORE: Twitterstorm as PewDiePie REVEALS 'Final Strength' That Will Crush T-Series

The video, which was posted on 26 March, has already been viewed over 2.6 million times, with people probably dying to know what the new show will be about. Although, in the very clip, Pewds, who filmed it in Japan, seemed to not make any "big announcements" — only meme reviews and merch advertising.

PewDiePie signs copies of his new book This Book Loves You at Barnes & Noble Union Square on October 29, 2015 in New York City - Sputnik International
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Still, his fans were pretty excited because when the video emerged, the European Parliament passed Article 13, also known as the Copyright Directive, which critics feared could mean the end of memes being posted online — and Pewds was one of the key campaigners against this legislation.

The EU has, however, said that "parody" was an exemption to the rule, which implies that most memes and short viral video clips will not be covered by the legislation.

Many on social media suggested that the legislation's passing was the main reason why Felix had arrived in Japan to film his new video:

Earlier this week, PewDiePie starred in a music video, made and published by Maltese music producer and YouTuber known as Grandayy, which dissed the EU Directive on Copyright in the Digital Single Market. Felix was not the only social media personality to make a cameo appearance in the video, as he was joined by fellow YouTubers – Jacksepticeye and Roomie.

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