Probably, a pair of white New Balance sneakers had never made so many headlines until the unusually casually-looking Vladimir Putin was photographed rocking the iconic shoes while touring a school for gifted children in the Russian city of Sochi.
The president was most likely wearing either the 997 Made in the USA or the 998 Made in the USA model; they are said to cost about 24,000 roubles ($372) and 25,000 roubles ($387) respectively in Russia.