Viewer's of ABC's reality dating show "The Bachelorette" in the Dayton, Ohio, area had their regularly scheduled program interrupted Monday for tornado and other severe storm warnings.
Dangerous storm systems have been causing death and damage across the US for almost two weeks, but even in these times of crisis, some viewers cared less about leaving home and more about seeing who would be the 15th contestant sent home.
Catching wind of the angered ABC viewers' comments on social media, chief meteorologist Jamie Simpson upped the drama in his own broadcast in an attempt to give the reality TV lovers a reality check.
"Some of you complain this is all about my ego. Stop, it's not. I'm done with you people, I really am. It's pathetic," Simpson is heard saying in response the angered viewers.
The vocally flustered weatherman immediately apologized for his aside before getting back to the actual coverage, but also highlighted how a number of social media users "don't care about other people's safety" in the area.
The day following his on-air outburst, Simpson, much to thousands of Twitter users' delight, took to the social media site to send a sassy but stern message to mainstream outlets attempting to get quotes from him unrelated to the ongoing storm systems.
Between Monday and Tuesday, a number of tornadoes with winds up 140 mph touched down in the Dayton area, according to Accuweather.
Jeffrey Hazel, mayor of the neighboring city of Celina, confirmed Tuesday during a press conference that at least one man, aged 81, died after winds catapulted a vehicle into his home. At least 12 others in the surrounding Dayton community sustained injuries, said Mercer County Emergency Management Director Mike Robbins on Tuesday.
Simpson's bluntness and dedication to others' safety did not go unnoticed across Twitter, as countless users, even Bachelorette Hannah Brown, praised the meteorologist.