This summer challenge took off on Japanese social media after numerous users decided to follow the example set by a local model, as some reports suggest. She placed her drink "closer to her heart" in order to keep her hands free for texting.
The video inspired Kiseki Himura for a saucy illustration picturing a girl who uses her natural stand.
It was just a matter of time before others decided to try out this new way of drinking, sharing pictures of themselves drinking the so-called iced bubble tea with tapioca, which gave the name to the new online craze.
It soon grew international as more and more netizens opted to try balancing their drinks on their breasts. Although some preferred other beverages, the challenge kept its original name: the “hands-free bubble tea challenge”, or the “Tapioca challenge.”
Some, however, took a more sarcastic stance on the new viral trend.