Tweeting with the trend, many Indian women from different walks of life, posted their glamorous and charming pictures, wearing traditional Indian “Sarees”.
The movement tries to encourage Indian women to forget “western clothes” worn on regular days, and embrace the national attire.
Women enthusiastically participated in the trend, with ladies from the glamorous Bollywood, sharing their selfies dressed in nine-yard sarees to join the trend.
The political circle also took part in the trend. As Congress leader Priyanka Gandhi posted an old picture of her draped in a saree, other politicians posed for twitter showcasing their “Desi” styles.
And just when you were thinking it was only the Indian women who donned Sarees and joined in the celebration of Indian style, ladies from the “West” jumped on the bandwagon.
Sarees, according to many people in the country, are considered a part of the cultural heritage, which reflect the traditions of ancient South Asian civilisation.
Over the years, the attire has held onto its unique appeal, while evolving.
In the majority of non-metropolitan cities of India, Sarees remain a favourite choice for many, and in many regions of the country, they are worn daily.