McDonald's was involved in a social media storm on Friday following a query by a Twitter user who asked the fast-food chain if it had a halal certificate,
Halal food is prepared by slaughtering an animal under Islamic law whereby the animal's throat is cut by a sharp knife severing the carotid artery, jugular vein and windpipe in a single swipe to drain out the blood of the carcass.
The company replied to the query saying all its “restaurants have halal certificates,” perhaps little realising the backlash that was soon to follow.
Some social media users slammed the fast food restaurant for serving halal meat to a non-Muslim majority nation.
The boycott campaign has already reached around 7,300 tweets.
The responses triggered the #boycottMcDonalds campaign to trend on twitter, focusing on concerns that the Islamic (halal) way of slaughtering animals is cruel.