Avianne & Co, a high-end jewelry store in downtown New York City, was robbed on Monday around noon, according to a Times report.
The store, popular among rappers and other celebrities, was visited by three men, who asked about the merchandise and then suddenly pulled guns, forcing four people in the store into a back room.
The bandits zip-tied and duct-taped the four and proceeded to take everything from the shelves and shove it into duffle bags. In the meantime, one employee got loose and called police.
Security cameras got clear images of all three faces of the robbers, who did not bother to conceal themselves. In one image, a bandit looks directly into the camera as if wanted to be recorded.
According to store employees, Avianne & Co was robbed of some $4 million worth of merchandise. Police have not confirmed how much jewelry was taken, the Times report says.
Police have appealed for help in identifying the suspects.