Since its inception in the 1960s, Amul ads’ blue-haired little moppet in a polka-dotted dress has charmed India with her tongue-in-cheek, sometimes controversial but mostly funny one-liners in advertisements.
Known for using interesting catch-phrases in adverts, Amul (Anand Milk Union Ltd.) has used “Dada kiya to nibhana padega” by twisting a popular old Hindi movie song “Vada Kiya to Nibhana Padega” (or, one has to keep the promise if you have given the word) for its cartoon character.
The latest advertisement shows Ganguly sitting on an office chair with bread and butter in hand while the company’s cartoon girl stands next to him with a bat in her hands as a trophy. Both the characters are dressed formally.
It also adds another line at the bottom saying “Amul Butter Created Completely in India” to relate how legendary batsman Ganguly is akin to India’s biggest dairy milk brand Amul.
Amul’s tribute to the former captain of the men’s Indian cricket team saw a lot of reactions from Twitterati who hailed the "utterly butterly delicious"brand for its “brilliant” cartoons.
Saurav Ganguly, 47, is one of India's most successful One Day International (ODI) batsman, with over 11,000 ODI runs to his credit. He is also remembered as one of the most successful Indian test cricket captains, winning 21 of 49 Test matches. He has also been among the most successful Indian test captain overseas with 11 wins.