The world's leading matrimonial website for Asians, Shaadi.com, was forced to remove a controversial skin colour search filter after facing massive backlash from people on social media over the years and an online petition against the feature.
The petition was started by Hetal Lakhani, a US-based woman of Indian origin, who told BBC that it received an overwhelming response, getting 1,500 signatures within 14 hours.
However, Twitter users are not satisfied with the removal of the skin tone filter and have demanded that the website remove the “caste” filter as well, which has remained a boiling topic. Many also took aim at the “gender” filter.
Others applauded the website for removing the filter and called it a small step towards tackling discrimination.
Giving clarification over the controversy, Shaadi.com said it was a "blind spot" which they missed and the feature has been removed, adding that the feature "doesn't have any implication on the matchmaking."